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The surge in popularity of NFTs has recently captured the attention of notable corporations, such as Marvel, Coca-Cola, Gucci, Pizza Hut, KFC, Taco Bell, Lamborghini, and Hot Wheels. Big brands are utilizing the distinctive properties of NFTs to enhance customer interactions and experiences, boost brand recognition, stimulate purchases, and promote diverse campaigns. Starbucks has entered the cryptocurrency world with a new rewards program named Starbucks Odyssey, developed using the Ethereum scaling network Polygon. Since its beta launch in December 2022, its stamp NFTs have garnered a remarkable 360 total sales, amassing over $143,000 in total.
