How To Avoid The Ethical Nightmares Of Emerging Technology

Next-generation technologies are poised to cause society-shaking shifts at unprecedented speed and scale. To meet these challenges, leaders need to talk about ethics in direct, clear terms and explain how they’re going to prevent them. Companies need to ensure their senior leaders understand these technologies and are aligned on the ethical risks, perform a gap and feasibility analysis, build a strategy, and implement it. As an example, Facebook’s growth was unprecedented and its role in violating citizens’ privacy and potential for political manipulation was exposed by the Cambridge Analytica scandal. To avoid ethical catastrophe, companies need to proactively avoid ethical nightmares.