The blockchain technology has enabled the rise of virtual currencies and NFTs as well as their transactions. ChatGPT, an AI chatbot developed by OpenAI, has ushered in an AI trend that has sent shockwaves across industries. Web 3.0, including blockchain, big data, virtual reality, and AI, have connected the real and the virtual worlds, presenting all kinds of business opportunities available in the virtual economy of the future. This article provides a preliminary analysis of the specifications of goods and services that should be considered for purposes of trademark protection for devising an all-around trademark strategy for the virtual world. AI, blockchain, virtual currency and NFT, and the virtual world of metaverse are discussed in detail.
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