GITEX GLOBAL and Expand North Star, an initiative between the Dubai World Trade Centre and the Dubai Chamber of Digital Commerce, is hosting the Supernova Challenge with a prize fund of US$200,000. This year’s theme is “The Year to Imagine Artificial Intelligence (AI) in Everything.” This article looks at 10 of the 42 startups participating in the challenge, from Egypt, South Africa, Kenya, India, and the UAE. These startups are innovating with AI across health, weather, chatbots, sustainability, and customer service.