Naver, often dubbed as the “Google of South Korea,” unveiled its new second headquarters, Naver 1784, which pays homage to the Industrial Revolution’s landmark year. This building is home to 100 autonomous robots known as “Rookies” that offer services like parcel delivery, coffee dispensing, and lunch delivery to Naver’s employees. Naver Labs, the company’s research and development division, is using the headquarters as a testing ground for these robotic marvels and plans to deploy them in its new data center, Gak Sejong, in South Korea this November. Naver has delved into various domains, including e-commerce, messaging, payments, digital comics, cloud services, and the metaverse, and recently launched generative AI services based on its substantial language model, HyperClova X. Naver’s exploration into robotics, artificial intelligence, and autonomous driving technology suggests a broader vision for its future growth.