Interview: Persado’s Lisa Spira On How Banks Can Use Genai To Personalise Marketing And Appeal To Gen-z

Persado is an AI platform that helps financial services providers personalize their language to engage younger generations. With a track record of success and a client lineup including major brands, Persado’s Gen-AI software is trained on responses from 1.2 billion consumers to drive significant business value. Their self-service solution, Persado Essential Motivation, uses advanced AI technology to understand copy intent and create messages that motivate consumer action, resulting in $4.25 billion in incremental revenue for clients.