The article discusses the growing use of language models such as Natural Language Processing (NLP) and Large Language Models (LLMs) in the tech industry, and their potential applications in areas such as interactive voice assistants, personalized recommendations, and language translation. It also highlights India’s potential for growth in this field, with its large market for innovative NLP solutions and a focus on emerging technologies. However, challenges such as integration and cost-benefit analysis need to be addressed for successful adoption of Indian LLMs.