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Google’s “OK Google” natural language processing approach was a different approach from Apple and Amazon’s “Siri” and “Alexa”, respectively. It was better than Siri or Alexa, but had the same limitations of needing to get the incantations right to get the best results. Google Assistant excelled in speed and accuracy, but not personality and creativity. This article discusses the limitations of natural language processing and the potential of Google’s approach to AI.