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Businesses can leverage the power of AI to boost their ability to attract and retain customers. AI can be used for predictive analytics, social media listening and engagement, voice search optimization, natural language processing, and advertising across platforms. AI can also be used to generate highly personalized outbound messages at scale, and to enhance blog posts, increase engagement through email, and provide auto responses via a chatbot. Business leaders can also use AI to create ethical frameworks for identifying leads and to optimize customer service.