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Text annotation is an important step in the development of natural language processing (NLP) technologies such as chatbots, ASR, and sentiment analysis. It involves finding, extracting, and labeling textual items, and can come in a variety of forms such as named entity recognition, keyphrase tagging, and part-of-speech tagging. Entity annotation teaches NLP models to recognize named entities, keyphrases, and bits of speech inside a text, while entity linking connects entities to larger databases of information about them.