Generative Artificial Intelligence (AI) is a broad term that refers to several categories of AI algorithms that can help to generate new texts, images, audio, code, and synthetic data. This technology has changed the way consumers, and travelers, book and plan their holidays, and has been adopted by companies and travel agents to closely monitor traveler trends and enhance the overall travel experience. Last year, despite ongoing economic problems, more than 900 million tourists made an international trip, and estimates by the UNWTO predict that global tourism could reach 80-95% of pre-pandemic levels in 2023.
