Google Search has undergone significant changes in recent years due to the introduction of artificial intelligence (AI). Technological advances in machine learning and natural language processing have allowed Google to improve the accuracy and efficiency of search, making it more intuitive and personalized. One of the key events in the history of search engines was the introduction of the Bidirectional Encoder Representations from Transformers Algorithm (BERT) in 2019, which allowed Google to better understand the context of user queries. AI has also allowed Google to significantly improve the personalization of search results by analyzing user behavior and preferences.
