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Apple has launched Apple Intelligence, their answer to the booming generative AI space. The company has been quietly assembling an “AI army” for years and continues to do so with over 100 open positions related to data and AI/ML. They are prioritizing data privacy and on-device processing, and have partnered with OpenAI to integrate genAI technology into various experiences, including Siri. Apple’s AI strategy is overseen by John Giannandrea, and the company is actively seeking top AI talent with high-paying job postings.