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Predictive analytics is a vital tool for identifying and quantifying future trends by mining historical and current data for patterns. It goes hand-in-hand with AI, particularly machine learning, which is essential for recognizing patterns in large amounts of data. This is demonstrated by Amazon’s commitment to AI at their re:Invent conference, where they showcased its potential for improving data warehousing. Without access to the right data and proper preparation, any machine learning model is likely to fall short.