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In this Q&A Interview with Moloco’s Nikhil Raj, we explore the intricate landscape of retail media and customer engagement and the tangible impact of machine learning. We learn about the evolution of retail media advertising over the past few years, with Amazon’s focus on premium CTV ad targeting through Prime Video as a key differentiator. Data-driven commerce media is expected to gain traction as platforms capitalize on the synergy between media reach and e-commerce.