PLUS Highway users can now obtain emergency assistance and information on highway general inquiries through the PLUS Texting Realtime Interface (Putri) Chatbot on the WhatsApp application. The chatbot offers bilingual interaction and leverages on Artificial Intelligence (AI) and Machine Learning (ML) to engage with users in online text-based interactions using natural language processing. Putri Chatbot provides various responses on PLUS highway services quicker, such as traffic information, toll rates, frequently asked questions, products and facilities, promotions and events, feedback, incident reporting and more. The Putri Chatbot initiative was recently selected as the champion in the Private Sector category at the Innovative Creative Convention (ICC) 2023.
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