At the AWS re:Invent conference last week, the spotlight was focused on artificial intelligence, with the new generative AI assistant, Amazon Q, debuting as the star of the show. AWS rolled out new chips, foundation models, updates to its generative AI-based application building service Amazon Bedrock, a new generative AI assistant dubbed Amazon Q, support for vector databases and zero-ETL integrations. The Graviton4 processor provides up to 30% better compute performance, 50% more cores, and 75% more memory bandwidth than the current generation Graviton3 processors. Trainium2 is designed to deliver up to four times faster training than first-generation Trainium chips. AWS also extended its partnership with Nvidia, including support for the DGX Cloud, a new GPU project named Ceiba, and new instances for supporting generative AI workloads.