Artificial Intelligence In Marketing Market To Reach Usd 137.2 Billion By 2032, Growing At A Cagr Of 26.1%

AI in marketing refers to the use of machine learning, natural language processing, and other AI technologies to analyze data and enhance marketing strategies. The market is valued at USD 13.9 billion in 2022 and is expected to reach USD 137.2 billion by 2032, with a CAGR of 26.1%. North America dominates the market, thanks to its technological innovation, digital infrastructure, and high business adoption rate. Major growth drivers include increasing data volume, need for sophisticated insight extraction tools, and demand for personalized customer experiences. Major players include Google LLC, NVIDIA Corporation, Amazon.com, Inc., Microsoft Corporation, Salesforce, Inc., Intel Corporation, Baidu, Inc., International Business Machines Corporation, Oracle Corporation, and Twitter, Inc. Technological advancements are leading to more efficient and versatile AI solutions for marketing.