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Spotify is deepening its partnership with Google Cloud to explore how its AI and machine learning tools can help improve the experience for its 574 million-strong user base. The company is looking to use Google Cloud’s expertise in large language models to make it easier for its users to discover content on its platform, as well as enhance the listening experience by understanding the patterns behind users’ favourite spoken content. Spotify has reportedly been investing for several years in the development of its own machine learning platform, hosted on Google Cloud, to deliver bespoke playlists for its customers.
