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Media monitoring is a tool used to measure communication and marketing strategies, track target audiences, and glean the sentiment around a brand. The global media monitoring tools industry was valued at $3.4 billion in 2021 and is estimated to reach $13.7 billion by 2031, growing at a CAGR of 15.1%. The rise in the use of cloud-based solutions and demand for reliable competitor analysis have boosted the growth of the market. However, high initial deployment service costs and concerns regarding data privacy hinder the market growth.
