Fintech companies have been embracing artificial intelligence (AI) for the past several years due to the practical benefits it brings. AI is being used for a range of processes such as fraud detection, underwriting, loan approvals, algorithmic trading, market forecasting, and customer-facing interactions. Finding the right balance between AI and human power is essential, as AI can bolster customer loyalty through functionality, but can also erode it if customers feel like they are not being given enough attention.