At Meta’s annual Connect conference last month, virtual reality enthusiasts gathered to hear about Mark Zuckerberg’s multibillion-dollar bet on the metaverse. However, the event was inundated with panel discussions about artificial intelligence, with Meta’s large language model (LLM) Llama gaining popularity since OpenAI’s ChatGPT chatbot. Zuckerberg reminded attendees that Llama was the power supply to the company’s latest digital assistants unveiled at the conference. AI has emerged as the market Meta is trying to win today, with Llama and its family of generative AI software being the open source alternative to GPT, the LLM from Microsoft-backed OpenAI, and Google’s PaLM 2.