Predictive analytics (PA) is a subfield of data analytics and business intelligence that deals with an in-depth analysis of past events and forecasts of future events. This specialized branch of data analytics combines the power of data mining, data modeling, artificial intelligence (AI), and machine learning (ML) to make probabilistic predictions of future events. Global organizations today depend on predictive analytics to better leverage their data assets for business success. The global predictive analytics market has witnessed remarkable growth over the past decade, with North America leading the market due to the fast adoption of advanced technologies and the presence of major players. Europe is also a major contributor due to the high adoption of predictive analytics solutions across various industries such as healthcare, retail, and manufacturing.
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