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Ferrari and Amazon Web Services (AWS) have entered an agreement to make Amazon’s cloud computing unit the luxury carmaker’s cloud storage, machine learning, and artificial intelligence provider. The deal will help Ferrari streamline design and testing of its cars, and allow its Scuderia Ferrari Formula One racing team to launch a digital fan engagement platform. As part of the partnership, the AWS logo will appear on Scuderia Ferrari’s cars and drivers’ apparel starting from the French Grand Prix this weekend.
