TSB Bank is using AI and big data to create personalized experiences for its customers. Kavin Mistry, head of digital marketing and personalization at TSB Bank, is aiming to use AI and ML to identify key events in the customer’s life that might necessitate financial support and use that response to help customers ultimately achieve their life ambitions. The bank of the future will use data that’s already been collected in combination with emerging technologies to help customers achieve their individual goals. Gartner’s Samantha Searle believes that a successful hyper-personalized banking service should do two things: first, it should provide customers with the right product at the right time, and second, it should provide customers with the right advice at the right time.
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