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Dating apps have become a ubiquitous part of the dating landscape in India, with over seven crore users embracing them. To improve usability, personalisation, and safety, many big players in the industry are investing in their tech platforms. Meet7, for instance, has introduced a selfie verification process to thwart bots and affirm authenticity of users. AI and machine learning are also being used to address issues such as identity fraud, misconduct, and ghosting. Additionally, some apps are looking at AI-based chatbots to improve flirting skills.
