Demystifying Algorithms: How Intelligent Personalisation Works In Ecommerce

In today’s digital age, eCommerce has become an integral part of our lives. Intelligent personalisation algorithms, such as the Revlifter platform, are revolutionising the eCommerce landscape by tailoring the shopping experience to each individual user. This article demystifies the world of algorithms, exploring how they work and their impact on eCommerce. Algorithms are sets of instructions that process data to deliver tailored recommendations, search results and content. Data collection and user profiling are essential components of intelligent personalisation, as they form the basis for personalised shopping experiences. Machine learning and recommendation systems are also key components of intelligent personalisation in eCommerce.