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Apple recently hosted its highly anticipated ‘Apple Event’ and showcased a new line of products that included improved semiconductor designs powering the latest “machine learning and neural engines” capabilities. Apple has invested heavily in AI technologies, including generative AI, and is expanding its budget for creating conversational AI to millions of dollars a day. Apple has shied away from using the term ‘AI’ in its events and earnings calls, in contrast to Google and Microsoft who have used the term frequently to promote their products and services.