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Stitch Fix is a personalized clothing subscription service that has made personal styling more accessible to more than 3.5 million consumers. The company employs thousands of stylists who create a “fix,” a curated set of five items for each customer. To achieve this, the company began using generative AI and machine learning-based recommendation engines. Customers provide feedback after each fix, some of which are easily machine-readable. This data then feeds into automated recommendation systems and contributes to the training of AI models.
