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Industry experts predict that artificial intelligence and operational machine learning will have a transformative effect on communication sectors such as advertising, public relations, and content creation. Google has introduced advertising campaign processes and the automatic creation of ads through the utilization of Learning Language Models (LLM) and generative AI within Google Ads. Companies have the opportunity to leverage deep neural networks, which fuel machine learning, to boost revenue using first-party data while upholding data privacy and delivering personalized experiences to customers. Wizikey has introduced Imara, an AI Avatar designed for public relations and communications, which utilizes generative AI to create content.
