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This article discusses the potential issues with using large language models (LLMs) such as ChatGPT in SEO campaigns. It looks at a case study of ChatGPT taking the MIT EECS Curriculum and highlights two major issues – plagiarism and hype-based marketing. It also discusses how prompt engineering can lead to information leaks, which can give ChatGPT the answers to questions. Lastly, it looks at how these tools can be used in a more effective way.
