Discover Africa Group, a leading luxury safaris and travel company, has embraced artificial intelligence (AI) and technology to stay ahead of the competition and create new job opportunities. The company has harnessed the power of AI to revolutionise its product development process and create tailor-made travel experiences that resonate with their target audience. One of their recent groundbreaking projects, the Road Trip Explorer, has captured the imagination of local travellers and promoted tourism within Africa. The initiative has been spearheaded by the company’s young team of interns, who have effectively utilised AI to develop and execute the concept. This has not only fostered innovation within the company but has also provided them with invaluable industry experience.
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