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AI is becoming increasingly popular in the marketing and sales departments of enterprises, as it continues to push the boundaries of what is possible. Three areas where marketers are focusing on the use of AI are personalization, revenue acceleration and data analytics. AI adoption is growing across industries, and marketers are leveraging AI and machine learning to gain deep insights into user behavior, create segments in real time, optimize campaigns, and personalize content. It is important to evaluate the benefits and risks of using AI, and to establish key use cases to develop a proof of concept for AI.
