SAP and IBM have announced a partnership to embed IBM Watson technology into SAP solutions to provide AI-driven insights and automation. This collaboration is part of a longstanding relationship between the two companies and was highlighted at an event in Riyadh to accelerate digital transformation in the Kingdom. The partnership will power SAP Start, a unified entry point for cloud solutions from SAP, with natural language capabilities and predictive insights. This collaboration is designed to help customers boost productivity and unlock employee productivity to focus on more strategic tasks.