Financial Inclusion Extends To Investment Space As Technology Boosts Reach And Seamless Experience: Vamsi Krishna Ithamraju, Cto, Axis Amc

Axis AMC, a leading asset management company, is making strides in the investment space with its tech-forward approach that prioritizes the seamless experience of new-age investors and millennials. By utilizing AI and ML technologies, the company aims to ensure customer satisfaction and prevent fraudulent activities. Their multilingual omnichannel strategy allows for improved financial literacy and expanded customer reach, while their focus on NPS and LPS helps tailor customer experiences. This trend is teaching valuable lessons on creating a seamless experience for new age investors and millennials, with the goal of achieving a Bharat scale.