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The British Board of Film Classification (BBFC) is working with Amazon Web Services to investigate how it can use artificial intelligence solutions in content classification. The project is using AWS’s cloud services that support AI technologies, and complements the BBFC’s existing classification and compliance processes. During the alpha testing phase, the tool is currently achieving 80 per cent accuracy when identifying content issues, and initial statistics highlight the potential for the tool to bring large-scale efficiencies to compliance teams. The BBFC is also building a separate tool to determine and assign international age ratings. Both tools are being employed alongside the BBFC’s human compliance officers.