Bbfc, Aws Collaborate On Ai Project

The British Board of Film Classification (BBFC) has announced the first phase of its development project to explore the power of AI solutions in content classification. The project is designed to bring efficiencies to the end-to-end human viewing process, and is partly funded by Innovate UK. The BBFC is developing a prototype for a bespoke AI tool that will identify and tag content issues, and is working in close collaboration with the AWS Machine Learning Solutions Lab and AWS Professional Services teams. Initial statistics highlight the potential for this tool to bring large-scale efficiencies to compliance teams by delivering possible time-savings of 60%. Additionally, the BBFC is building a separate tool to determine and assign international age ratings.