Generative AI is a subset of machine learning that uses neural networks to generate new content. Generative AI has the potential to transform how we utilize AI, from producing realistic synthetic data for training AI models, to curating tailored content for customers. GANs (Generative Adversarial Networks) consist of two neural networks: a generator and a discriminator. Businesses like H&M and Nike have employed generative AI to produce new apparel designs and create virtual fashion shows. By 2025, the generative AI sector is expected to gain an estimated 30% share of the whole AI market, which is equal to $60 billion of the total addressable AI market.