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Artificial Intelligence (AI) has been a major leap forward in global technological advancement, and is being used to improve all kinds of business needs from marketing to customer service. AI and ML tools are robots and lack emotion, but new predictive models of human behaviour are being developed to help us understand society as a whole. Oxford University Professor and New York Times best-seller, Nick Bostrom’s, book Superintelligence: Paths, Dangers, Strategies originally published in 2014, highlights the potential dangers of AI. Since then, AI, machines, and deep learning have made rapid progress and are being discussed publicly by governments.