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This article discusses the potential of Artificial Intelligence (AI) and its applications, such as Generative AI, Machine Learning, and Large Language Model (LLM). It also examines the potential of AI to increase productivity and quality of life, as well as the need to increase the subjective value and expectations in the financial markets of the companies in this sector. Lastly, it looks at Interactive Voice Response (IVR) systems and the potential of GPT Chatbots.