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Informatica has recently launched a no-code data integration tool designed to enable non-technical business users to develop their own data pipelines. This tool is powered by large language models (LLM) which boast much bigger language libraries than traditional NLP tools, allowing for more freeform language. Numerous analytics vendors have developed integrations with OpenAI since its November release of ChatGPT, including ThoughtSpot and Tableau. Databricks has also developed its own LLM. Informatica is now joining the fray in a move aimed at advancing its existing AI and ML capabilities. Whether the generative AI-infused tools being developed by data management and analytics vendors actually deliver on their promise remains to be seen.