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Prescriptive analytics is a powerful tool for brands to make informed decisions and achieve better outcomes. It builds on the foundations of descriptive and predictive analytics and provides real-time recommendations. For example, inventory forecasting can be optimised to avoid both overstocking and stock-outs, leading to significant savings for the brand. With new advancements, ML models can integrate data from across marketplaces and other platforms in real-time to provide more accurate recommendations.