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Intelligent automation is an important tool for organisations looking to improve customer experience (CX) and customer lifetime value (CLV). This technology leverages robotic process automation (RPA), cognitive automation and advanced analytics to drive better decision-making, enhance customer interactions and streamline processes. Intelligent automation goes beyond standard automation by incorporating artificial intelligence (AI) and machine learning (ML) to enable end-to-end process automation, resulting in a faster, more efficient and more personalised experience for both customers and employees.
