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ChatGPT is an advanced AI chatbot launched by OpenAI that can converse on virtually any topic in a natural and sophisticated way. This new era of AI has immediate implications for search marketing, as marketers want to know how it will influence paid search results and how to leverage it. AI in search works by analyzing what factors influence costs and clicks, identifying the relationships between search terms and brands, and making correlations and predictions based on vast amounts of pre-existing data. Adthena uses its own algorithms and machine learning technology to uncover strategic insights for brands, marketers, and agencies about their search strategies, the strategies of their competitors, and their competitive landscape.
