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Telemarketing is a form of direct marketing that uses telephone calls to solicit sales. In the USA in 2023, telemarketing companies are utilizing advanced technology and strategies such as predictive analytics, automated call systems, lead generation firms, AI and machine learning technologies, and cloud-based software to reach potential customers and improve their effectiveness. These technologies allow telemarketing companies to identify promising leads, track response rates, generate leads, provide real-time responses, analyze customer behaviour, and measure the success of their campaigns.