Customer experience management (CXM) is the process of designing and managing interactions between businesses and their customers to enhance their overall experience. In 2023, CXM companies in the USA will be using advanced technologies such as AI and machine learning to help businesses improve their customer interactions. There are a range of established and emerging companies in the CXM market, such as Medallia, Qualtrics, Sprinklr, and Zendesk. CXM will remain important in 2023 as customer expectations are constantly evolving and companies need to stay competitive by providing better customer experiences.