The recommendation engine market is expected to reach USD 21,574.24 million in the next five years, registering a CAGR of 33.06%. With the growing number of enterprises and the rising competition among them, many companies are trying to integrate technologies, like artificial intelligence (AI), with their applications, businesses, analytics, and services. Digital transformation provides opportunities for retailers to acquire new customers, engage with existing customers better, reduce the cost of operations, and improve the customer experience.