Marketing Attribution Software Market Anticipated To Garner Usd 12.4 Billion At A Cagr Of 13.50% By 2030

The Global Marketing Attribution Software Market is expected to reach USD 12.4 billion at a 13.50% CAGR by 2030. The increasing demand for advanced attribution tools to measure the effectiveness of marketing campaigns and the rising adoption of artificial intelligence (AI) and machine learning (ML) technologies in marketing attribution software are the primary drivers of the market’s growth. However, the high cost of implementation and maintenance of these solutions may limit the market’s growth.