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Google has been using AI in its search engine algorithms for years, and the race toward AI-powered search is heating up. This article looks back at Google’s history with AI and what SEOs can do to keep up with changing times. Google’s AI technology, RankBrain, was rolled out in 2015 and has been a major development in the search engine industry. Spammers have been trying to game Google, but with machine learning, Google can more efficiently locate and determine fishy-looking results. SEOs can finally rejoice as spammers can’t trick AI with their simplistic ways of fooling particular ranking factors.
