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AI systems have become increasingly popular in the last decade, with research showing a 270% growth in implementation between 2015 and 2019. The average number of AI system capabilities used by organizations has doubled between 2018 and 2022, and 41% of companies increased their AI strategies during the start and height of the COVID-19 pandemic. AI, Machine Learning (ML), and Natural Language Processing (NLP) have moved away from being considered a replacement for mundane and monotonous tasks, and are now being used to improve employee productivity and efficiency, and help develop more dynamic strategies for both business owners and marketers.
